Keeping it Simple: Why Simplicity in Email Marketing Matters
Simplicity is the ultimate sophistication. There's a reason email marketing works. It's fast, it's effective, and most importantly, it's simple! Or is it? According to research, 53% of marketers agreed it takes them more than two weeks to create a promotional email – from brainstorming to the final product. Now don't get us wrong. We're all for spending hours altering and perfecting your marketing emails for a quality outcome. But when the average open rate across various industries stands at a low of 21.33%, it doesn't seem productive to fret over every little detail of your marketing email. Besides, you don't want your readers to exhaust all their mental energy on reading your email copy; you want it to be light and enjoyable. The solution? Reach for simplicity in your email marketing strategy. Here are a few simple ways to achieve that- 1. Focus on a Single Goal The average attention span of your targeted reader is 8 seconds. If your ema...